The CUSV Project is Auditel's solution that, through a proprietary coding system called 'CUSV' (Unique Video Spot Code), enables even more accurate measurement of video advertising campaigns broadcast both on traditional TV and on digital platforms measured by Auditel.

The measurement of video advertising content views (Commercial Content), already carried out by Auditel, is enhanced by the CUSV measurement system, which allows for better identification of the advertising formats of commercial content, standardization of their classifications, and thus more precise performance tracking. This measurement provides specific information in terms of duration, product, campaign, delivery context, advertiser, etc.

To join the CUSV System, please carefully read the Terms and Conditions for using the Advertisers' Portal and accessing the CUSV System.

Note: before requesting the CUSV code for a campaign, the Advertiser Client must first be registered on the Advertisers' Portal https://adv.auditel.it